British Airways bans referring to passengers as 'ladies and gentlemen'
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British Airways has instructed pilots and cabin crew not to refer to passengers as 'ladies and gentlemen' in an effort to celebrate 'diversity and inclusion'.
Britain's flagship carrier has abandoned the greeting in favour of more gender-neutral terms, reportedly to respect wider social norms and make children feel included.
Other major airlines, including Lufthansa, easyJet and Air Canada, have already adopted gender-neutral language.
A BA spokesman said: 'We celebrate diversity and inclusion and we're committed to ensuring that all our customers feel welcome when travelling with us.'