Burger King Pushes Homosexuality

Burger King Pushes Homosexuality

Burger King is exploiting its popularity with children to promote homosexuality. 

A new Burger King ad campaign features a homosexual embrace showing an image of the fast food chain’s official mascot “kissing” McDonald's well-known mascot, Ronald McDonald. Burger King Finland launched the ad to celebrate Helsinki Pride Week, which just ended. The pro-homosexual celebration normally takes place in June but was postponed because of the coronavirus outbreak.

The ad shows the Burger King’s full face as he “kisses” and puts his hand on the face of what appears to be Ronald McDonald. While Ronald McDonald’s face cannot be seen, he is identified from his trademark red hair, striped shirt, and yellow vest. 

At the bottom of the ad, the phrase “Love Conquers All” appears with a version of the “gay pride flag” featuring a black and brown stripe that appears to be influenced by the Black Lives Matter movement.

“What … better way to convey our values than by portraying an all-encompassing kiss between Burger King and McDonald. We wanted to show that in the end, love always wins,” Kasila told Adweek. 

McDonalds were apparently not involved in the stunt, but took the decision not to object to the unauthorised use of their trademark, probably for fear of falling foul of the powerful and ultra-sensitive LGBTQP lobby.

Burger King is part of Restaurant Brands International (RBI), which includes fast-food chains Popeyes Louisiana Kitchen and Canada’s Tim Horton’s.  Fernando Machado, RBI’s global chief marketing officer, was quoted as saying in the Adweek report that “diversity and inclusion” are “cover values at Restaurant Brands International.”

“We believe that a wide range of diverse voices and perspectives makes us a stronger company,” Machado told Adweek. 

The HRC Foundation’s website says they are “a roadmap and benchmarking tool for U.S. businesses in the evolving field of lesbian, gay, bisexual, transgender and queer equality in the workplace.” 

 



 

 

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