Costa Coffee Spotlight Trans Cartoon with Cut Off Breasts

Costa Coffee Spotlight Trans Cartoon with Cut Off Breasts

The top coffeehouse chain in the UK - Costa Coffee- has sparked outrage over an advert that has been accused of supporting the “mutilation of healthy young girls” after an advertisement depicting a blue-haired surfer with what strongly appears to be a cartoon representation of a double mastectomy drinking coffee appeared on a company van.

Many are now calling for a boycott of the Coca-Cola-owned company akin to the movement in the United States against Bud Light after the beer brand partnered with controversial transgender activist Dylan Mulvaney.

Sex Matters board member Maya Forstater told The Telegraph: “The cartoon-like picture of a young woman who has had her breasts surgically removed is shocking and irresponsible.

“Young women are being sold a lie that if they have their breasts removed and take hormones they can become men or at least avoid being women.”

The co-founder of Thoughtful Therapists, which campaigns to raise awareness about the negative impact of transgender ideology on children, James Esses wrote: “Dear Costa Coffee, Could you kindly explain why you are glorifying irreversible surgery performed on healthy breasts of women for a mental health condition?”

Despite the considerable backlash on social media, the coffee chain defended its decision to use such a divisive cartoon as a representative of its brand in Britain.

“At Costa Coffee, we celebrate the diversity of our customers, team members and partners,” a spokesman said.

“We want everyone that interacts with us to experience the inclusive environment that we create, to encourage people to feel welcome, free and unashamedly proud to be themselves.

“The mural in its entirety, showcases and celebrates inclusivity.”