Crypto Ownership To DOUBLE This Year
Crypto Ownership To DOUBLE This Year
At least 14% of all Americans already own crypto-currency, and the number is rising every single day. The number is expected to DOUBLE by this end of this year.
According to the latest just released report on the State of the Crypto Market from Gemini, 2020 which polled 3,000 U.S. adults, ages 18 to 65 with $40,000 or more in household income (survey respondents were polled from October 19-November 16, 2020, and included 921 self-identifying current cryptocurrency owners and 1,697 consumers who were interested in learning more about cryptocurrency), the exchange estimates that roughly 14% of the U.S. population owns cryptocurrency. This translates to 21.2 million U.S. adults who own cryptocurrency, and other studies estimate this number to be even higher. This number is expected to double in 2021.
Gemini then set forth to profile who exactly is the average crypto holder. Here's what it found:
Crypto skews young, male and white: 74% of crypto holders are men, 77% of all crypto owners are under the age of 45, and 71% are white. The data shows that the “average” cryptocurrency owner is a 38-year-old male making approximately $111k a year.
The crypto-curious audience is defined as those who do not currently own cryptocurrency but indicate either wanting to learn more or planning to buy soon. This group is significant in size, comprising 63% of U.S. adults, and has the potential to change rapidly what we think of as the "average" crypto holder.
The most bullish case for crypto? Roughly 13% of U.S. adults plan to purchase cryptocurrency in the next 12 months. This adds up to approximately 19.3 million adults — which would nearly double the current crypto investor population. In taking a deeper look at the “crypto-curious” audience, we see some emerging trends that have the potential to change the profile of the average crypto holder.
While just 26% of current crypto holders are women, there is potential for this to change significantly. Women account for more than half (53%) of those interested in getting into crypto soon, representing a major potential shift. The next wave of crypto buyers is also likely to be slightly older than current holders — with an average age of 44. They are also likely to have slightly less money to invest than those who are already crypto holders and are more likely to live in a small town or rural area than in an urban area, though it’s also worth noting that the crypto-curious audience remains largely white: 76% of the crypto-curious audience identifies as white or caucasian.
Looking closer at the female breakdown of crypto-curious consumers, Gemini spots an interesting shift in age: 45% of current female crypto owners are under the age of 35, and just 4% are 55 or older. But among crypto-curious women, only about a quarter are under the age of 35, and a notable 25% are 55 or older. Women are not only poised to make up a larger portion of the next wave of crypto buyers, they’re also more likely to be women nearing retirement. This shift in gender, age, average income, and location indicates that crypto is starting to broaden its appeal away from an investment solely reserved for those with a large amount of assets to one that is more mainstream and accessible for the average person.
Here is a full demographic breakdown of the current investor population vs the crypto curious:
In looking at the survey results, it becomes clear that crypto awareness is spreading, and acceptance is becoming more and more mainstream; the survey revealed that there are many more people who are crypto curious than who are completely disinterested in crypto, which is promising for the future of crypto’s growth.
Based on the percentage of respondents indicating that they plan to purchase crypto in the next 12 months, this could mean 19.3 million U.S. adults entering the crypto market very soon. The future of crypto looks bright as its demographic expands.
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