Midget Gems: This is not just wokery, this is M&S wokery!

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Midget Gems: This is not just wokery, this is M&S wokery!

The retro sweets are so moreish you'd have thought they would be the last thing to leave a sour taste in anyone's mouth.

But Midget Gems have been rebranded 'Mini Gems' by Marks & Spencer – after a disability campaigner claimed that their name could offend those with dwarfism.

Dr Erin Pritchard, a lecturer in disability and education, told supermarkets that the term midget was 'a form of hate speech'. 

The Liverpool Hope University academic criticised stores, as well as comedians and TV shows, for continuing to use the word.

Dr Pritchard – who has achondroplasia, the most common form of dwarfism – said: 'The word midget is a form of hate speech and contributes to the prejudice that people with dwarfism experience on a daily basis.

'Having spoken with various firms about the use of the word midget, it's clear that many companies are simply unaware of just how offensive the term is, and I've had to explain to them why it's such an issue.'

Midget gems were first created by the Yorkshire based Lion Confectionery who have been making sweets since 1903.

Dr Pritchard acknowledged that some people may think the change is part of 'cancel culture' but argued 'when people scream the name at you in the street, it is only right that it is removed'.

'The change should have happened years ago. It is easy for people not called the word to think its removal is wrong,' Dr Pritchard, who also appeared in Channel 4's Dating with Dwarfism, said.

She added that she had asked Amazon to remove novelty items which use the term but acknowledged it would not be possible to rename items no longer in production such as the MG Midget car or the Daihatsu Midget minivan.

An M&S spokesman confirmed the rebranding and said: 'We are committed to being an inclusive retailer - from how we support our colleagues, through to the products we offer and the way we market them to our 32 million customers.

'Following suggestions from our colleagues and the insights shared by Dr Erin Pritchard, we introduced new mini gem packaging last year, which has since been rolled out to all of our stores.'

Last October, during Dwarfism Awareness Month, Dr Pritchard tagged numerous supermarkets and confectionery bands in a tweet asking them to remove the word from their products.

Tesco has since said that it would be reviewing the branding of its Midget Gems as they 'would not want any of our products to cause offence'.

A spokesman for the supermarket giant said: 'We are grateful to Dr Pritchard for bringing this to our attention and we will be reviewing the name of this product.'

It is the latest in a series of brands and businesses that have been forced to rename themselves or their products in order to accommodate the Woke brigade.

In September, a historic pub changed its name after more than 200 years 'because of the Black Lives Matter movement'.

The Black Boy Inn, in Bewdley, Worcestershire, is now called The Bewdley Inn.

The current leaseholders said Stonegate Pubs, the brewery which owns the 15th Century tavern, ordered them to change the name 'because of the Black Lives Matter movement' and that they had 'no say in it'.

Furious locals have blasted the move, accusing the company of 'giving into woke'.

However, the owners said the pub was renamed as part of a company rebrand and disagreed with accusations it was to do with race.

Primark also recently came under fire for changing its maternity section to a 'parenthood collection'.

The high street retailer was accused of bowing to 'woke' ideals after it promoted the collection in a post that did not explicitly mention maternity, women or mothers.

 

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