Supermarket giant Sainsbury's forced to apologise to vegans over jokey Christmas card

Supermarket giant Sainsbury's forced to apologise to vegans over jokey Christmas card

Woke critics have blasted UK food supermarket Sainsbury's over their playful Christmas cards - claiming it Is 'OFFENSIVE to vegans' to picture chilly pigs 'excited to be getting blankets'.

One shopper at the Charlton store in London took umbrage when they spotted one of the retail giant's cards featuring a festive scene.

A slogan above the shivering pigs read: 'Don't worry, I hear we're getting some blankets!'

After sharing their disgust at the 'cruel and unkind' card on social media, users went on to brand it 'bleak' and 'sad', and added that it was 'offensive' to vegan, vegetarian and animal-loving consumers.

But others saw the funny side and told those upset by it to 'get over it' declaring it was just typical 'dark humour'.

At the height of the unusual row one person even vowed to never shop at the supermarket again.

Others joined in to brand the festive offerings 'grim', 'sick', 'disgusting', 'terrible' and 'horrible'.

The original complainant, who bizarrely had no qualms in buying the store's 'quite cute' pigs in blankets Christmas decorations, posted their complaint to X, formerly known as Twitter, on November 4.

Their tweet reads: 'Hello Sainsbury's, I know everyone's sense of humour is different but I think this is the saddest, unkindest Xmas card I've ever seen.

'I wonder if you'll sell lots of them.

'I saw the card in Sainsbury's and thought it was unkind, sad and not really very funny.

'I'm not trying to get it banned. Just wanted to point out that it's not a funny or seasonal card.'

Since posting a photo of the card on X, Sainsbury's have acknowledged the tweet and replied to the shopper apologising about the tone of the card and said they have passed the complaint onto the relevant department for an internal review.

A Sainsbury's spokesperson said: 'We offer a wide range of festive cards and welcome customer feedback on this year's designs.'