TV adverts these days are a relentless round of subtle and not so subtle propaganda in favour of ‘non-traditional partnerships’. The advertising industry is now one of the key drivers in the liberal elite’s social engineering agenda. But it’s not just what they show that’s being weaponised against heterosexuals and people of ethnic European descent – it’s also what they DON’T show. And it’s going to get a whole lot worse!
The Committee of Advertising Practice is considering introducing rules that could effectively outlaw ‘stereotypical’ characteristics such as boys being daring or girls being caring.
Other notions on the endangered list for advertising include women not being able to park cars and men failing to change nappies. Ads that suggest a perfect body is the key to success or that men should be belittled for carrying out typically ‘female’ tasks are also on the hit list.
Some big brand names have already taken voluntary measures to end what they see as gender stereotyping. Knorr TV ads used to show a mother and daughter in the kitchen but now feature a father and son.
But that’s not enough for the liberals and cultural Marxist gender warriors. The CAP watchdog said a review by the Advertising Standards Authority last year concluded such measures may need to go further.
Ella Smillie, who works as CAP’s ‘gender stereotyping lead’ says certain stereotypes could harm adults and children ‘by limiting how people see themselves and how others see them and the life decisions they take’.
Shahriar Coupal, director of CAP, says the watchdog is proposing new guidance to ‘restrict particular gender stereotypes in ads where we believe there’s an evidence-based case to do so’.
The consultation finishes at the end of July and any new rules are likely to come into effect by December.
Just one more piece of evidence in support of our contention that the only way to raise a traditional family these days is to turn off the TV, get your children out of the education system, home-school them, or emigrate to one of the central or east European countries which hasn’t gone mad!
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